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Pneumonia Awareness


PNEUMONIA AWARENESS: Scared of bears? Spiders? You should be more frightened by pneumonia. Most people fear being killed in ways that are unlikely to actually happen but discount the threat of common but serious illnesses. This campaign quickly and graphically drives home the message that pneumonia isn’t to be taken lightly. It was an unbranded awareness campaign that would run prior to the launch of the drug company's pneumonia vaccine.